Management

Steve Ruff
President/Chief Executive Officer
ruffactory@msn.com

While at the drawing board for new products, or managing his nationwide team of creative consultants, Steve is, inexhaustibly, the engine that powers the KidSational's machine. A dedicated father of six, he works long into the night to maintain an undying commitment to the education of children everywhere.

Looking beyond his own wealth, to the desperate needs of others, he began KidSational, personally financing it through its testing and development stages. Having reached all of his initial goals for the company, he now heads the company's development team, helping to create the future of Safety Edutainment, steadfast in his commitment to our nation's children.

Vicki Ruff
Co-Founder

Vicki, co-creator of Kidsational Inc., provides much of the "real world" knowledge that only a mother of six children would know. Her experience and creativity has helped make "The Guardians Game" the fun filled, and effective, teaching tool that it has become today.

Child development professionals have praised her tenacious attention to lesson content. Her vigilance for quality, effectiveness, entertainment value, as well as personal sacrifice, is directly responsible for the success of The Guardians Game, TGK and KidSational.

Edward J. Howie
Chief Financial Officer
ehowie@esavannah.net

Ed Howie's background includes domestic and international business and compliance experience with Motorola, Beatrice Corporation, Abbott Laboratories and Interstate Paper Corporation. Prior to joining KidSational, Ed served as corporate controller for Friedman's Jewelers, a publicly held retail jewelry company with more than 625 stores. He brings a wealth of financial planning, corporate controller, treasury, risk management, human resources, purchasing and information systems experience to the company.